Alpenglow Sports Community Book Initiative
Alpenglow Sports operates through a rich and connected community-centric business model. For nearly 50 years, we have put on events that bring our community together and facilitate fun, education and inspiration. One has to look no further than our Winter Speaker Series, a large-scale event that seeks to give back to the community that has supported the shop since its inception in 1979.
While it felt like the global pandemic jettisoned any opportunity for this community-centric model, as we were unable to gather in our traditional ways over the last couple of years, it also challenged us to consider new ways in which we could engage with our community. Thus, the Community Book Initiative was born.
What is the community book initiative?
The format is simple. Each spring, Alpenglow reaches out to 10 community members who are respected and admired for their mountain pursuits, community involvement and inclination to make Tahoe a great place to live. Each community member is asked for two to three thought provoking and enlightening titles related to a theme, for a total of 20 books. These titles are designed to spark dialogue and illicit personal reflection and engagement, with topics including environmental, social, or adventure-related issues. After all, we’re all beautiful works in progress.
See you this spring! Keep on reading.