Colin West

Meet Colin

Colin is the CEO and Founder of Clean Up The Lake 501(c)3. Equipped with a decade of hands-on experience as a SCUBA diver, Colin has further solidified his expertise by attaining certification as a PADI Divemaster and Open Water SCUBA Instructor. Complementing his aquatic prowess, Colin boasts an illustrious 15-year tenure as the Owner, Director, and Executive Producer (EP) of a prominent film and television production company. Throughout his career, Colin has demonstrated exceptional leadership, overseeing international film production operations with adeptness. 

His responsibilities encompassed the seamless management of project logistics, meticulous documentation, and adept personnel coordination, supervising teams ranging from 5 to 30 individuals on set simultaneously. Notably, Colin's creative content has been seen on networks such as Amazon Prime, ABC International, HULU, Virgin Media, as well as esteemed In Flight Entertainment programs such as Air New Zealand.

Colin's profound expertise in multifaceted project management, coupled with his innovative campaign development strategies and deep-seated understanding of SCUBA dynamics, serves as an invaluable asset in steering Clean Up the Lake towards unparalleled success.

About Clean Up the Lake

Clean Up the Lake (CUTL) is a 501(c)3 whose mission is to activate local communities to join us in taking action to protect the environment, both above and below the surface. Our efforts include working with engaged community volunteers to remove submerged litter from natural waterways and monitor for aquatic invasive species (AIS) to improve water quality and ecosystem health while also educating the public on how litter accumulates, and AIS can be transported in the environment in unforeseen ways. To date our SCUBA cleanups have removed over 70,000 pounds of litter from lakes in the Sierra Nevada mountains and we have worked to engage over 1,200 students in the Tahoe area, through our Litter Education Awareness Program (LEAP) to educate them on the issues of litter in the environment and empower them to take preventative action. 

Tools for Grassroots Activists by Nora Gallagher and Lisa Myers

I chose Tools for Grassroots Activists because I have a serious appetite for learning and self-improvement. Fictional literature has never held my interest; rather, I gravitate towards books that enrich my understanding and leave me feeling empowered to make a difference in the world. My pursuit of knowledge is driven by a desire to enhance not only my personal success, but also to contribute meaningfully to the betterment of our local environment here in Lake Tahoe.

The Climate Book by Greta Thunberg

I've always been someone who wants to preach our own individual power to 'Make A Difference' in the world today. So many people that I've met in my life say that as one single person, they feel like their actions do not matter - that in a world of 7.9 billion people what possible impact could their individual choices have for better or for worse. Greta Thunberg has been an inspiration to me, as someone who firmly believes that she can make a difference and in doing so has created a global movement in her wake. Whether it's a deep reading or skimming of her presentation of how she addresses climate change in this book, there is something for everyone to take away from this author.

The Future of the Responsible Company by Vincent Stanley and Yvon Chouinard

The primary reason I chose this book was to take personal accountability as a first step toward holding my company accountable. No individual, not even AI, can claim to know everything. As our organization has grown quickly in recent years, I have a desire to grow with it and learn whatever I can to help me run a better company and organization. By continuously seeking improvement, I can implement newfound insights at Clean Up The Lake to enhance our operations, reduce our environmental footprint, and strengthen our relationships with staff and the community. 

Thank you for your support

Between May 13th-June 10th, your purchase of one or more of these titles will directly support our nonprofit beneficiary, Clean Up the Lake! For the entirety of the event, Clean Up the Lake will receive 100% of book sale proceeds from our 21 community recommended titles

For the 2024 Community Book Initiative, we have chosen the theme “stewardship." All of the books chosen emphasize taking care of our community through themes including self growth and purpose, improved environmental practices, economic growth and development, community support, and so much more. 

Click on the link below to explore all 21 titles chosen by Tahoe and Truckee community members as reflections of the theme stewardship. Thank you for your support!

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Niobe Burden Austere
Niobe Burden Austere

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