Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.
Vincent Stanley, Patagonia's director of philosophy, along with Yvon Chouinard, founder and former owner of Patagonia, draw on 50 years of experience at Patagonia to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos.
Patagonia has been recognized as much for its ground-breaking environmental, social practices as for the quality of its clothes. In 2022, the Chouinard family gave their company away, converting ownership to a simple structure of trusts and nonprofits, so that all the profits from the company can be used to protect our home planet and work to reverse climate chaos. Stanley and Chouinard recount how the company and its culture gained confidence, especially through missteps, to make its work progressively more responsible, and to ultimately challenge other companies, as big as Wal-Mart and as small as the corner store, to do the same.
The authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet’s natural systems and human communities, and how that impact is forcing business to change its ways. The Future of the Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do and in what order.
The book shows companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy: Reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers, and communities with respect. It also describes the threats of traditional capitalism and why the owners of Patagonia made the decisions they did to ensure that the company will still exist and have impact in 100 years. An explanation of Patagonia's new business organization, The Patagonia Purpose Trust and The Holdfast Collective, rounds out this business book.
The Future of the Responsible Company
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This book has been chosen by Colin West for the 2024 Community Book Initiative as a reflection of the theme, stewardship. All profits from the purchases of this book during the 2024 Community Book Initiative event (running from 5/13/24-6/10/24) benefits local nonprofit Clean Up the Lake.
About the Book:
About Colin West:
Colin West - CEO and Founder of Clean Up The Lake 501(c)3: Equipped with a decade of hands-on experience as a SCUBA diver, Colin has further solidified his expertise by attaining certification as a PADI Divemaster and Open Water SCUBA Instructor. Complementing his aquatic prowess, Colin boasts an illustrious 15-year tenure as the Owner, Director, and Executive Producer (EP) of a prominent film and television production company.
Throughout his career, Colin has demonstrated exceptional leadership, overseeing international film production operations with adeptness. His responsibilities encompassed the seamless management of project logistics, meticulous documentation, and adept personnel coordination, supervising teams ranging from 5 to 30 individuals on set simultaneously. Notably, Colin's creative content has been seen on networks such as Amazon Prime, ABC International, HULU, Virgin Media, as well as esteemed In Flight Entertainment programs such as Air New Zealand.
Colin's profound expertise in multifaceted project management, coupled with his innovative campaign development strategies and deep-seated understanding of SCUBA dynamics, serves as an invaluable asset in steering Clean Up the Lake towards unparalleled success.
*Second photo credit: CUTL & Laura Visconti*
Why Colin Chose This Book:
The primary reason I chose this book was to take personal accountability as a first step toward holding my company accountable. No individual, not even AI, can claim to know everything. As our organization has grown quickly in recent years, I have a desire to grow with it and learn whatever I can to help me run a better company and organization. By continuously seeking improvement, I can implement newfound insights at Clean Up The Lake to enhance our operations, reduce our environmental footprint, and strengthen our relationships with staff and the community.
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