Hi, I'm Max

I'm Alpenglow's Director of Marketing. It's an absolute pleasure to be here! I splitboard in the winter and ride bikes all year round. Look for my big red van, Clifford, at trailheads and campsites throughout the Sierra.

My story

I was probably seven or eight, riding the whoopdees trail on Mount Watson, when I first caught serious air on my mountain bike. I did a tiny little bar turn but in my mind that was a full-on X-up! From that moment on, I was committed to being a full-on mountain athlete.

I chased the mountains to Boulder, Colorado where I learned to love champaign pow and bigger adventures on 14,000ft peaks. I learned marketing and software development in school, skills I'm stoked to use at Alpenglow Sports.

My biggest progression was stepping into the backcountry in 2020. I learned the value of mentorship and community and used both to hone my skills. I'm currently trying to find the limit of hardboot splitboarding, and I haven't found it yet!

Find me on Strava and Instagram @maxrehallday.

Hi, I'm Max

I'm Alpenglow's Director of Marketing. It's an absolute pleasure to be here! I splitboard in the winter and ride bikes all year round. Look for my big red van, Clifford, at trailheads and campsites throughout the Sierra.

My story

I was probably seven or eight, riding the whoopdees trail on Mount Watson, when I first caught serious air on my mountain bike. I did a tiny little bar turn but in my mind that was a full-on X-up! From that moment on, I was committed to being a full-on mountain athlete.

I chased the mountains to Boulder, Colorado where I learned to love champaign pow and bigger adventures on 14,000ft peaks. I learned marketing and software development in school, skills I'm stoked to use at Alpenglow Sports.

My biggest progression was stepping into the backcountry in 2020. I learned the value of mentorship and community and used both to hone my skills. I'm currently trying to find the limit of hardboot splitboarding, and I haven't found it yet!

Find me on Strava and Instagram @maxrehallday.