Let My People Go Surfing
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Let My People Go Surfing
415 North Lake Boulevard
415 North Lake Boulevard
Tahoe City CA 96145
United States
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Features
This book has been chosen by Renee Koijane for the 2024 Community Book Initiative as a reflection of the theme, stewardship. All profits from the purchases of this book during the 2024 Community Book Initiative event (running from 5/13/24-6/10/24) benefits local nonprofit Clean Up the Lake.
About the Book:
About Renee Koijane:
Renee Koijane has lived in Tahoe nearly 24 years and has raised her two boys with her husband on the West Shore. She is currently a working artist, and has spent time working on various community-driven projects. These have included collaborations with Dr. Robb Gaffney, hosting a TED-X Tahoe City, a "Why The Huck" presentation focused on sports safety and public outreach for the Keep Tahoe True movement. She also worked for many years to create a public use space at the Old Fire Station in Tahoe City (that outcome is still TBD). She has a deep passion for environmental stewardship and has collaborated with the Plastic Pollution Coalition towards their mission of reducing plastic waste. Her boys have been raised to be wary of mass consumerism and have developed a shared love for thrift stores and roadside finds. (Although if they were to go shopping, it truly is only at Alpenglow Sports.)
You can visit www.reneekoijaneart.com to view some of her work.
Why Renee Chose This Book:
As a former consultant to other businesses and business owner myself, this book for me was seminal. I sometimes would hand it to clients when I walked into a meeting. It's a manual about how to approach a business with environmental stewardship foremost in mind. Anyone endeavoring to start or grow a business; read this now. Choinard basically says that every time he incorporated a concept that considered the environment first, while expensive and impractical in the beginning, it always paid off in the end. So he's saying, do the right thing, folks! The community will benefit, the environment will benefit, company culture will benefit, the brand will benefit, and your profits will benefit.
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