By Skiers, For Skiers - The 4FRNT Story
There are a lot of skis that follow "the formula." The formula was crafted in board rooms and back offices at BigSkiCo and has one simple goal: Sell more skis. Then there's 4FRNT, a brand that's designed by skiers for skiers and they definitely do NOT follow the formula. And that's why we love them.
At Alpenglow Sports, we also don't follow the formula. We only carry sixteen skis per season. That's all that there's room for in our tiny, 50-year-old shop in Tahoe City. We are proud to devote two ski slots to a brand that broke free from the formula and crafted some very unique skis that deliver an elevated skiing experience. Learn about the Hoji and Raven skis below.
20 Years of Shaping Skiing
4FRNT was dreamed up in the parking lot at Palisades Tahoe, where up and coming pro skier Matt Sterbenz was working in 2002.
Skier-driven
4FRNT gets inspiration from the hill rather than a corporate office, gains perspective on the chairlift not the conference room, and brainstorms innovation the real world.
Exclusively Available
4FRNT skis are only available at a few hand-selected retailers nationwide. We are proud to be among the only shops trusted to spread the love of 4FRNT.
Find your ski
What catches your eye?
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Hoji w/4 Lock
"I skied the Hoji last winter and thoroughly enjoyed it. I mostly chose it on moderate storm days, but also grabbed it for some outings that saw breakable crust/mank, as well as on a few spring tours. For me, it has been the only ski, besides the DPS Pagoda 112, that I have found to be a completely laugh-out-loud, super fun set of boards that excel at almost anything. I'm a pretty stalwart DPS loyalist, but this was the first ski in a bunch of years that I would consider purchasing. Shop these skis online, or come into the shop to check them out and chat with our team! And, remember, you can demo them with us too
Overview: In soft snow, the Hoji-inspired rocker profile was completely effortless and super fun. It has a jibby, new school feel of ultimate ease and playfulness, but at the same time can really charge when you turn up the speed and turn radius. It is one of those rare skis where the more you put in, the more you get out. In spring snow, it was equally as playful and performed better than I would have thought on firm surfaces. This would be a great daily driver for a bigger person, or someone who just enjoyed a fatter board, and would be perfectly at home with a beginner or expert. The ultimate "pro" is how fun it is.
- Pro: I really like the 4-Lock skin design, as well as the fact that you can purchase a pre-cut Pomoca Free Pro 2.0 (the sick pink ones) for these skis. The heavily rockered tip makes for convenient trail breaking as it surfs up out of the snow.
- Cons: It skis short for its given length, and in variable conditions can get pushed around a little bit. This year, 4FRNT has reduced the rocker profile underfoot, giving the boards a longer effective edge and a better balance between performance characteristics in both soft and firm conditions. At 1990g in a 184cm this isn't a light ski, but if you're looking to maximize the fun factor, there's no better tool."
- Alpenglow Sports Owner Brendan Madigan
Pickup available at 415 North Lake Boulevard
Usually ready in 24 hours
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Hoji w/4 Lock
170cm
415 North Lake Boulevard
415 North Lake Boulevard
Tahoe City CA 96145
United States
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The Multi-Radius Rocker Profile
4FRNT was dreaming of a way to bridge the gap between rocker and camber. Why sacrifice important aspects of performance in either rocker or camber? 4FRNTs long time ski engineer Bob Boice, worked hand in hand with big mountain ski legend Eric Hjorleifson to imagine and shape their signature Multi-Radius Rocker profile. This shape provides the power and control of a cambered ski with the float and surfy sensation of rocker.
Here's how it works: In low speed, low energy turns, you'll lean the ski over and unlock a shorter turn radius. This keeps the ski playful and easy to pivot edge to edge. As you start to lean the ski over further, you'll unlock the full effective edge of the ski and you'll experience a much longer sidecut radius (30m!). That gives you the surfy feel of rocker when you want it and the edgehold and control of camber when you need it.
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Raven w/4-Lock
I skied the Raven last winter and really enjoyed it. At 104mm underfoot and 1827g for a 184cm, this is effectively the little sibling of the Hoji. A skinnier waist makes it very quick edge to edge and the combination of soft-snow fun and firm-snow performance make this ski a fantastic daily driver for skiers of any ability level. You'll want to come check these out, and remember, you can demo them with us too.
- Pro: As a bigger human, this is a fantastic touring ski for those who might want a bit more mass out of their backcountry tool. A little extra mass allows any skier to rip on these with a high degree of fun-factor and not have to reign in the speed. I found the ski to be an excellent all-around backcountry tool. I also really like the 4-Lock skin design, as well as the fact that you can purchase a pre-cut Pomoca Free Pro 2.0 (the sick pink ones) for these skis.
- Cons: Like the Hoji, I found the rocker design lent the Raven to getting pushed around a tad in variable conditions, but all in all it is a very strong ski that I would consider purchasing myself.
- Alpenglow Sports Owner Brendan Madigan
Pickup available at 415 North Lake Boulevard
Usually ready in 24 hours
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Raven w/4-Lock
170
415 North Lake Boulevard
415 North Lake Boulevard
Tahoe City CA 96145
United States
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The "Hoji Hole" or 4Lock System
A full rocker ski does not need skin contact tip to tail. With so much skin contact and edge pressure under foot, you can run a shorter skin saving weight and improving packability. The 4Lock system is an innovative tail clip that secures through the ski just before the tail rocker really lifts off. 4FRNT 4Lock skins are 15% lighter than their off the shelf competitors.
Our rep Mallory loves the the security of the tailclip as well. Loosing a tail clip is annoying and opens the door to snow creep and skin failures. These skins stay locked in place, hence the name!
Consider adding a 4Lock skin to your cart alongside a Hoji or Raven. Curious what skis link with each skin? Call us for some quick advice. (530) 583-6917.
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