By Skiers, For Skiers - The 4FRNT Story

There are a lot of skis that follow "the formula." The formula was crafted in board rooms and back offices at BigSkiCo and has one simple goal: Sell more skis. Then there's 4FRNT, a brand that's designed by skiers for skiers and they definitely do NOT follow the formula. And that's why we love them.

At Alpenglow Sports, we also don't follow the formula. We only carry sixteen skis per season. That's all that there's room for in our tiny, 50-year-old shop in Tahoe City. We are proud to devote two ski slots to a brand that broke free from the formula and crafted some very unique skis that deliver an elevated skiing experience. Learn about the Hoji and Raven skis below.

20 Years of Shaping Skiing

4FRNT was dreamed up in the parking lot at Palisades Tahoe, where up and coming pro skier Matt Sterbenz was working in 2002.

Skier-driven

4FRNT gets inspiration from the hill rather than a corporate office, gains perspective on the chairlift not the conference room, and brainstorms innovation the real world.

Exclusively Available

4FRNT skis are only available at a few hand-selected retailers nationwide. We are proud to be among the only shops trusted to spread the love of 4FRNT.

The Multi-Radius Rocker Profile

4FRNT was dreaming of a way to bridge the gap between rocker and camber. Why sacrifice important aspects of performance in either rocker or camber? 4FRNTs long time ski engineer Bob Boice, worked hand in hand with big mountain ski legend Eric Hjorleifson to imagine and shape their signature Multi-Radius Rocker profile. This shape provides the power and control of a cambered ski with the float and surfy sensation of rocker.

Here's how it works: In low speed, low energy turns, you'll lean the ski over and unlock a shorter turn radius. This keeps the ski playful and easy to pivot edge to edge. As you start to lean the ski over further, you'll unlock the full effective edge of the ski and you'll experience a much longer sidecut radius (30m!). That gives you the surfy feel of rocker when you want it and the edgehold and control of camber when you need it.

The "Hoji Hole" or 4Lock System

A full rocker ski does not need skin contact tip to tail. With so much skin contact and edge pressure under foot, you can run a shorter skin saving weight and improving packability. The 4Lock system is an innovative tail clip that secures through the ski just before the tail rocker really lifts off. 4FRNT 4Lock skins are 15% lighter than their off the shelf competitors.

Our rep Mallory loves the the security of the tailclip as well. Loosing a tail clip is annoying and opens the door to snow creep and skin failures. These skins stay locked in place, hence the name!

Consider adding a 4Lock skin to your cart alongside a Hoji or Raven. Curious what skis link with each skin? Call us for some quick advice. (530) 583-6917.